2015 - Day 1

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6 | 2015 international CeS Daily | January 6, 2015 CeSweb.org #CeS2015 By GreG tarr las vegas the 4K ultra HD tV revolution will pick up significant momentum at international CeS, with major television manufacturers signifcantly expanding their mix of models and technologies as content producers and distributors step up the roll- out of native 4K material to fan the fre. in some tV lines to be announced this week, 4K ultra HD models will represent as much as half of companies' big-screen assortments. the rate of acceleration for ultra HD tVs has caught even the most bullish industry supporters by surprise. this summer, Cea upwardly revised its own sales and forecast estimates for 4K ultra HD to reach 800,000 for the full year, with $1.9 billion in factory revenue, representing a 517 per- cent increase over the 2013 total — and a number of manufacturers said that was conservative. For 2015, Cea has forecast revenue from 4K ultra HD displays exceeding $5 billion. Meanwhile, new 4K-capable display technologies continue to evolve, with lg electronics bringing in eight 4K uHD models as its answer to the pinnacle of picture quality. in response, other display mak- ers are shifting their attention to new methods of ex- panding the color gamut on leD lCD tVs to deliv- er a more cost-effective advanced picture solution. Quantum dot displays use nanocrystals and can supply light on demand like oleD technology for greater effciency, but with the ability to be spread over large, fexible areas without risk of degradation from humidity or oxidation. this allows expand- ing the color gamut of leD lCD tV displays to lev- els reaching or approaching srgb or rec.2020 color standards, sought after by movie directors and pro- ducers looking to preserve in the home their artistic vision for the images in their movies. the stage was set months prior to CeS for a showdown between quantum dot leD lCD tVs and oleD tVs, when Samsung executives said they were temporarily shifting focus to leD lCD tVs using quantum dot architecture. advocates of quantum dot technology said that where some 4K ultra HD displays (such as small- er-screen models) reach the limit of their ability to deliver any further perceivable resolution enhance- ment, quantum dot technology can offer an expand- ed color palette that is demonstrable to the viewer. Sony introduced some of the frst leD lCD tVs with quantum dot technology – which it called tri- luminous Display – several years ago and maintains the attribute in tVs and mobile devices today. QD Vision, whose Color iQ technology is part of Sony's system, will be demonstrating Color iQ QleD optics in new tCl 4K ultra HD sets at the show. it will also be found in desktop monitors from Philips and aoC. at international CeS, the feld of quantum dot- enabled leD tVs will get even larger, with both Samsung and LG Electronics showing leD tV lines using quantum dot technology. Meanwhile, P&F uSa, licensee of the Philips brand for tVs in the united States, will show what it called the frst fat-panel 4K ultra HD tVs using laser/leD backlighting technology. the approach mixes a cyan-color leD backlight augmented with a laser to achieve deep natural red tones and better balance between blue and green pixels. Ultra HD TV Begins To Take Flight Samsung's 88-inch curved Ultra HD TV Room N261 Ultra HD Tv enthusiasts will be able to learn about all of the current and some of the future plans for delivery of native 4K Ultra HD content at a panel discussion today entitled "The Road To 4K Content." The session will take place today at 2:15 p.m. in room N261 of the las vegas Convention Center. as the only International Ces session solely devoted to 4K Ultra HDTv content, this panel will take a closer look at the growing number of delivery platforms and focus on a wide range of issues that impact 4K UHD distribution, including content acquisition and production workfow; the number of compatible devices installed; the use of high dynamic range to enhance the overall viewing experience; and potential deployment challenges related to broadband networks. The panel, which is co-sponsored by the Digital entertainment group (Deg) and moderated by marc Finer, Deg senior director, will bring together some of the most active participants in the production and distribution of 4K Ultra HD programming today. speakers will include Rich Berger, sony; Chris Fetner, Netflix; Phil goswitz, DirecT v; Christophe louvion, m-go Digital media; victor matsuda, Blu-ray Disc association; and mike schreiber, Comcast. Ultra HD Content Panel Slated Today Sharp is also expanding its big-screen leD lCD tV portfolio with an 80-inch 4K ultra HD tV that employs pixel-splitting to expand the feld of sub- pixels to what the company called the highest res- olution display on the market. this year, the stage is set for 4K uHD advance- ment beyond just tV sales. a slate of native 4K content offerings began to arrive in 2014, with both streaming and downloadable offerings reaching in- ternet-connected 4K uHD sets and outboard de- vices. Companies including Netfix, M-Go, Direc- TV, Comcast, Sony Pictures and Samsung all are now offering various native 4K content sources for streaming or download. Meanwhile, DirecTV will ramp up its capabil- ity later this year with 4K programming delivered by a newly launched satellite, in addition to the in- ternet-based VoD download system in play now. rival Dish Network is also planning to get into the 4K satellite tV game this year with the intro- duction of a 4K Joey at this week's show (see p. 8). in addition, giant cable tV MSo Comcast Xfn- ity just launched its frst native 4K programming via broadband delivery.

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