CES

2015 - Day 1

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The Flagship Publication of the Consumer Electronics Association (CEA) ® It Is Innovation Over the past few decades, audio and video tech- nologies have transformed the way we consume entertainment. From the introduction of high-def- nition television to the transition from analog to digital (for both audio and video content), today's entertainment landscape is drastically diferent from that of 20 or 30 years ago. With the introduc- tion of 4K Ultra HD and the evolution of high-res- olution audio – which has restored some of the fdelity lost as we shifed to compressed digital audio – we are now entering yet another phase of entertainment, one that promises to be more immersive than ever. In the 2015 edition of CEA's Five Technology Trends to Watch publication, Brian Markwalter, senior vice president of research and standards at CEA, took an in-depth look at this trend in his section "Entertainment and Immersive Content." "Within the next three years technology advance- ments will come together that result in entertain- ment experiences so vivid and immersive, movies and games will completely engulf our senses," Markwalter predicts. From curved Ultra HDTVs and surround sound systems that fully incorpo- rate high-resolution audio to new virtual reality equipped with head-tracking, the products that will create this immersive entertainment experi- ence will be everywhere at the 2015 International CES. Entertainment on the Show Floor With entertainment spanning such a wide array of categories in our industry, there will be an abun- dance of products and technologies on the show foor. CES Marketplaces should make navigating the show's entertainment sector a bit easier. For example, the Streaming Content Marketplace, located in the LVCC's Central Hall, is sure to be one of the best delivery methods for audio and video content in the years to come – especially 4K Ultra HD video content. More users are opting for an immersive experience through over-the-top (OTT) content, with access anywhere in the world, on any type of device. From on-demand to live streaming, media suppliers to the device manufacturers, the way we watch "TV" has forever changed. Visit CESweb.org for a full list of CES Marketplaces. While you're at the show, don't miss out on high-res- olution audio products. Discover clearer, crisper audio on the most advanced high-resolution audio (HRA) devices. Tese prod- ucts are more convenient, compatible and cost-efec- tive than ever before. Entertainment Conference Tracks Content and Technology, presented by CEA: Te Content and Technology conference track will take place on Wednesday, January 7 and Tursday, January 8, covering such topics as content creation and distribution, 4K Ultra HD adoption and high-resolution audio in the digital music ecosys- tem. Sessions include: • Is 2015 the Year of 4K Ultra High-Defnition? • Te Revolution May Not Be Televised • Where is TV Everywhere Taking Us? • Te Cutting Edge of Content Distribution Entertainment Summit, presented by Variety: Te Entertainment Summit will cover topics such as the future of multiplatform entertainment like video on demand and mobile, virtual reality and entertainment marketing. Sessions include, but are not limited to: • Te Art and Science of Driving the Connected Audience • Dollars and Sense: Te Business of Digital Entertainment • Masters of Trailblazing Content A full schedule of conference tracks can be found at CESweb.org. The Immersive Entertainment of CES Further Reading: CEA has covered the future of entertainment extensively in various publications. CEA's bimonthly magazine It Is Innovation (i3) features the "Entertainment Matters" section covering technology and entertainment each issue. Below are some other eye-opening articles on the evolution of entertainment: " View from the Set-Top" It Is Innovation, March/ April 2014 " Audio Innovation" It Is Innovation, May/June 2014 " Watch Out for Displays" It Is Innovation, July/ August 2014 " Entertainment and Immersive Content" Five Technology Trends to Watch 2015

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