2015 - Day 1

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The Flagship Publication of the Consumer Electronics Association (CEA) ® It Is Innovation Te automotive market remains a force behind the strength of the global consumer technology indus- try. Cars are getting smarter and more connected every day to the point where they are able to drive themselves. Driverless cars are not a mere vision for the future anymore; the technology is already on the roads. Driverless cars legislation has been passed in sev- eral states including California, Nevada, Florida, Michigan, as well as the District of Columbia. At the 2015 International CES, see how these vehicles operate, make streets safer and make traveling more efcient. Dr. Dieter Zetsche, chairman of the board of management of Daimler AG and Head of Mer- cedes-Benz Cars, will deliver a keynote address at the 2015 CES focused on the latest advances in autonomous vehicle technology. Dr. Zetsche will discuss autonomous vehicle technology and its impact on society, mobility and the environment, as well as raise ideas and questions for the future. In addition to his insights on the future of Daimler Intelligent Drive, Dr. Zetsche's 2015 CES keynote will feature the world-debut of a new car concept. Tis keynote will take place at the Cosmopolitan's Chelsea Teater from 8-9 PM on Monday, January 5. Te following day, Tuesday, January 6, Ford Motor Co. President and CEO Mark Fields will deliver a keynote address from 8:30-10 AM in Te Venetian, Level 5, Palazzo Ballroom. During the keynote, Fields will address what's next for Ford and discuss the company's commitment to innovation in all parts of its business. Automotive Electronics While the driverless car is one of the most visible milestones for autonomous devices, automotive electronics are just as impressive. Interactive dashboards, speech recognition, wireless technology and other technologies that we have grown accustom to in our vehicles, have taken huge strides in the automotive market. In his section, "Te Rise of the Machines," in the 2015 edition of CEA's Five Technology Trends to Watch, Mike Berg- man explains how artifcial intelligence, pervasive cloud and robotics all have a hand in automotive electronics and the driverless car. "Putting true au- tonomy into car electronics will require a balanced approach. Automotive electronics are extremely cost-sensitive, which implies putting as many self-driving tasks as possible in the cloud," writes Bergman. Top 10 Automotive Manufacturers at CES: Audi, BMW, Chrysler, Ford, Hyundai, OnStar (Chevy), Mazda, Mercedes, Toyota, Volkswagen At the 2015 CES, follow the Automotive Electronics conference track to hear insiders discuss auto tech today and what we can expect from this fast moving, ever-changing industry. Sessions include: • Beyond the Connected Car: Transforming Personal Mobility • Eye on Automotive Technology • Drive Safely with the CE Industry Tis conference track spans three days, from Tuesday, January 6 to Tursday, January 8. For a full schedule, visit CESweb.org. CEA and Driver Safety Distracted driving hurts drivers, passengers and pedestrians. Today's technology can minimize the time a driver's eyes are of the road, provide advance warning about road conditions and lane changes, improve hands-free functionality and bet- ter integrate mobile devices with in-car electronics. At the 2015 CES, CEA's Portable, Handheld and In-Vehicle Electronics Committee is releasing a technical report titled, Keeping Your Eyes on the Road: What the CE Industry is Doing to Help You Drive Safely. Tis report fnds that there are a wide variety of things that cause distraction while driving and the most common thing by a wide margin is daydreaming, or being generally "lost in thought." It also fnds that there are thousands of products on the market that aim to help people drive safely, and of these products, driver mon- itoring systems ofer the greatest opportunity to address all the various causes of distracted driving. Tese systems monitor a driver's behavior and ini- tiate corrective action when the driver's behavior appears to match that of a distracted person. Driving into the Future

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