2015 - Day 1

Issue link: http://www.icloudmobilemedia.com/i/442148

Contents of this Issue


Page 14 of 230

10 | 2015 international CeS Daily | January 6, 2015 CeSweb.org #CeS2015 By greg tarr l as vegas sharp executives revealed here Monday that they are not only expanding their 4K Ultra HD T v assortment for the 2015, they are expanding beyond 4K resolution as well. The company plans to quadruple its number of 4K UHD Tvs, offering multiple series and a new fagship model with proprietary pixel-splitting technology to derive "the highest-resolution 4K UHD Tv" yet available. The pixel-splitting sharp aquos 4K UHD Tv, which the company has dubbed "Beyond 4K," will use technology similar to that employed in its Q+ line of FullHD Tvs last year. The system also employs sharp's four-pixel-color Quattron technology for the frst time in a 4K UHD quality leD lCD panel. "This television will deliver the best television experience commercially available in 2015," declared Jim sanduski, sharp electronics Marketing Company of america president. "In resolution, size and form, in every way possible, sharp is reimaging the display using technologies that only sharp can offer." sharp is also demonstrating at its booth this week an 85-inch 8K lCD display prototype, which is billed as being the frst Tv compliant with the standards of the frst 8K test broadcasts, expected in Japan as soon as 2016. sharp said it is working with Qualcom's Pixtronics unit to develop bezel-free IgZO-MeMs lCD screens that can take virtually any shape or form, a beneft which will have applications for car dash readouts, wearables and other categories. Meanwhile, the Beyond 4K pixel-splitting Tv, which will launch in an 80-inch screen size, is able to take 4K Ultra HD (3,840 by 2,160 pixels) screen, split the pixels ver tically and boost the sub-pixel structure to what amounts to 7,680 by 4,320 subpixel resolution. sharp said the technology enables each subpixel area to independently create separate color values resulting in 66 million independently controlled subpixels. sharp combines this with its Quattron technology, which adds a yellow subpixel to the standard red, green and blue for a billion more shades of color. The set also includes sharp's spectros Rich Color Display technology, which is an improved leD backlight system that provides a wider color spectrum than conventional leD Tvs. The set employs full-array leD backlighting for deep contrast and black-level performance that is further enhanced with built-in High Dynamic Range Technology. The set will also suppor t native 4K UHD content streaming using both HevC/H.265 and vP9 CODeCs and sharp's new smartCentral 4.0 platform with android Tv, capable of accessing googlePlay Tv apps. To underscore the impact of the set's picture quality sharp brought out film director Wally Pfister, who said he felt an obligation to give audiences the best picture quality possible in his productions. "I was blown away by sharp's Beyond 4K T v, said Pfister. "The resolution, image clairity and contrast is stunning. … as a filmmaker, I feel that high standard that we care so deeply about is fnally being given its due respect in the living room and the home theater." In other 4K UHD Tv offerings in 2015, sharp is adding new thin bezel designs. It will demonstrate "the industry's thinnest large-screen lCD television" in the 70-inch, which sharp is calling its super slim 4K UHD television. With a depth of less than half an inch, this Tv offers a distinctive design, paired with 4K UHD picture quality. By utilizing newly developed material to distribute light more effectively through the lCD panel, the Tv can offer large screen sizes with very slim footprints, sharp said. Sharp Splits Pixels to go Beyond 4K Jim Sanduski, Sharp electronics Marketing Company of america president By Steve Smith l as veg as Samsung debuted an 88-inch Super uHD tV and announced support for the new uHD alliance during its Monday afternoon press event. Joe Stinziano, executive VP of Samsung electron- ics america, explained that the new SuHD tV is made from the company's proprietary nano-crystal semiconductors and has high color purity and light effciency. He noted that the Quantum Color tech- nology gives 64 times the color expression of con- ventional tVs for the most accurate color display. Stinziano said the images are 2.5 times brighter than conventional tVs, and with uHD up-scaling shifts HD and FullHD content to near-uHD quality. Mike Dunn, president of 20th Centur y Fox, whose studio collaborated with Samsung on SuHD and who spoke at the event, said that SuHD creates more possibilities for movie makers and "is the best quality picture [for the home] we have ever seen. it is a huge step forward for consumers ... with the best picture quality today." Samsung will offer three new series of SuHD tVs – JS9500, JS9000 and JS8500 – in nine screen siz- es from 48 to 88 inches, so consumers are able to purchase not only the best possible picture, but a tV that best fts their needs. Pricing and ship dates were not available at press time. all Samsung smart tVs — including its SuHD tV — will be powered by the tizen operating system. Samsung also announced the SuHD tV JS9500, which will feature Samsung's Chamfer bezel de- sign, adding more depth to the tV screen while the elegant frame makes the tV look like a piece of art when mounted on the wall, the company said. Pric- ing and shipping weren't available. Stinziano and Dunn also revealed Samsung's support for the uHD alliance. the Samsung exec said that the goal is to "bring companies across the uHD ecosystem [into] the uHD alliance, a part- nership of tV manufacturers, movie studios, dis- Samsung Debuts 88-inch Super UhD tributors and content providers to set guidelines and standards for uHD." Dunn said his studio wants to "innovate across our businesses" [with uHD] to deliver richer, more immersive flms... with true to life colors, just like what Samsung delivers. we want the industry to deliver an excellent [movie theater] viewing expe- rience in the home." Joe Stinziano, executive VP of Samsung electronics america

Articles in this issue

Links on this page

Archives of this issue

view archives of CES - 2015 - Day 1