CES

2015 - Day 1

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214 | 2015 international CeS Daily | January 6, 2015 CeSweb.org #CeS2015 By david elrich las vegas TCL, the third largest TV manufacturer in the world, unveiled several advanced sets that won't be Walmart doorbusters for years to come. Among them were the 55-inch Q55H9700, one of the first Quantum Dot televisions, a 4K Ultra HD TCL Roku TV and a 110-inch Ultra HD curved TV. The last one is a prototype that's on display at the TCL booth here. E Hao, chairman of TCL Multimedia, gave an energetic presentation outlining his company's capabilities and innovations. He reported the frst TCL Roku TV — announced at last year's International CES and delivered in 2014 — was a major success and his company would work closely with Roku in the years ahead. Chas Smith, general manager of Roku's OEM division, came on stage to emphasize this and said the result would be the 4K Ultra HD TCL Roku TV that will supply 4K content to consumers desperate to watch something on the new sets. Beyond this model, which arrives sometime in 2015, TCL is adding 12 new Roku televisions in the frst half of the year. The Big Reveal was the quantum dot H9700, due in the second half of 2015. Jason Carlson, CEO, QD Vision, told the audience that his company's Quantum Dot Color IQ technology delivers "better than OLED color at a fraction of the price." The Q55H9700 uses light- emitting nano particles that create a range of colors that are 110 percent of the NTSC standard; OLED is 100 percent and many advanced sets can get as close as 80 to 90 percent. Beyond picture quality, the 4K UHD TV has Harman Kardon speakers for superior sound. E Hao cranked it up to 100 percent and told the crowd that if you did that to your own fat panel, it would "blow up," to laughs from the audience. No price was given for the Quantum Dot model, so it was hard to quantify how much cheaper those nano particles would cost vs. OLED. Tcl aims To Bring Quantum dot To The Masses cea: industry at an important infection Point L AS VEgAS Consumer Electronics Association (CEA) chief economist Shawn DuBravac gave his Trends To Watch presentation to the press on Sunday, an annual event that has become the unoffcial kickoff to International CES. Simultaneously breaking down the state of the technology industry and touting his new book, "Digital Destiny," DuBravac described this moment in time as an important infection point for the CE industry, built upon what he called "fve pillars of our digital destiny." These are the modern proliferation of ubiquitous computing, cheap digital storage, easy connectivity, the mass penetration of digital devices, and the "sensorization" of technology. These fve pillars are leading the industry to a paradigm shift. "For many years we came to CES asking the question: 'What can we do technologically?' Now we have progressed to 'What's worth doing technologically?'" DuBravac explained. "Use-case scenario is the theme of this CES. What should we digitize next?" For an excerpt of DuBravac's book, see p. 84 in tomorrow's CES Daily. e hao, Tcl Multimedia chairman playback links to wireless headphones and a picture-in-picture function is added. Dish will transmit 4K VoD content, encoded in HeVC, and automatically cached to a connected Hopper. Meanwhile, Dish also announced its frst online third-party streaming music video partner Vevo will be available via an app on the Hopper, allowing customers to fnd, watch and listen to music by artists, genre, title or by a customized playlist, without the need of additional equipment. Dish also announced a Dish Music app will be available to ioS and android platforms and on the Hopper, of- fering music from the iHeart radio, Pandora or tunein services for play back in any room in the house. the app automatically detects the number or rooms and zones and will allow sending music to each in- dependently or synchronized together. More streaming music services are expected to be added over time. dish goes 4K, adds Music apps Continued from page 8

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