2015 - Day 1

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28 | 2015 INTERNATIONAL CES DAILY | JANUARY 6-9, 2015 INTERNET OF THINGS/SENSORS CESWEB.ORG #CES2015 BY JOHN LAPOSKY T he Internet of Things is a difficult phe- nomenon to wrap your brain around, what with an expected 25 billion connected de- vices intertwined into our lives as 2015 kicks off. In response, the Consumer Electronics Associ- ation (CEA) has teamed with the MEMS Industry Group to launch a Sensors Marketplace at Inter- national CES this year for a showcase of the lat- est innovations in gesture and motion technology. The Sensors Marketplace is highlighting lead- ing innovation in the motion technology f eld, in- cluding MEMS, the smallest motion-sensing de- vices. The area will demonstrate how gesture- and motion-recognition technology has applications in automotive, aerospace, computing, gaming, medicine, robotics and wearables, and will show how sensors enhance the technology experience and the world around us. It will also contribute to the overall story of the Internet of Things (IoT) ecosystem at the 2015 CES. The Sensors Marketplace is located at CES Tech West within the Sands Expo, and sensor technology also will be highlighted across the 2015 CES show f oor within various Marketplac- es, including Fitness & Technology, Health & Wellness, Smart Home and Wearables. "Sensors are playing an increasingly important role in consumer electronics, as evidenced by the growing number of products containing the tech- nology – from smartphones and f tness trackers to clothing, toys and even cars," said Karen Chupka, senior VP International CES and corporate business strategy, CEA. "We're excited to bring this experi- ence to 2015 CES attendees, to showcase how in- tegral motion- and gesture-recognition technolo- gies are as they provide crucial real-time data and increased personalization that is improving the way we live, work and play." Sensor technology exhibits at the 2015 CES are expected to span 2,500 net square feet of space in the heart of CES Tech West. Sensor Technology Crosses Over To Many Categories Sensors Marketplace Conference Track Challenging Developers to "Make it Wearable" At the 2014 CES, Intel launched its "Make it Wearable" development challenge to "encourage innovation in wearable technology and help create new connected experiences." Steve Holmes of Intel will share some of the most compelling new developments arising from the challenge. Tuesday, January 6, 9-10 AM, Venetian Level 1, Marco Polo 702 Transforming Wearables through Bluetooth Smart Power eff ciency is more important to wearables than to any other product category, including smartphones. Bluetooth Low Energy fulf lls a critical requirement for low-power wireless connectivity in wearables, enabling new applications for remote controls, watches, healthcare/wellness equipment. Tuesday, January 6, 10:15-10:45 AM, Venetian Level 1, Marco Polo 702 Beyond Audio with Biometric Earbuds The ear is the best place in the body for biometric measurement, say some sensor design f rms. And they are embedding tiny optomechanical sensor modules in earbuds to prove it. Biometric earbuds will change gaming, performance coaching and f tness training. Tuesday, January 6, 10:45-11:15 AM, Venetian Level 1, Marco Polo 702 Wearables: A Very Real Market Opportunity Market analysts are closely following the market for wearables—but predictions on market size as well as the next 'killer app' beyond f tness and activity monitors vary greatly. Top market analysts will predict market trends and opportunities in wearables. Tuesday, January 6, 11:30 AM-12:30 PM, Venetian Level 1, Marco Polo 702 MEMS and Sensors for a Smart IoT MEMS and sensors are the bedrock of a smart Internet of Things — spanning consumer, automotive, medical and industrial markets. Panelists will discuss how improved sensing technologies, smaller form factors and more integration will help unleash the massive opportunities predicted for the IoT. Tuesday, January 6, 1-2 PM, Venetian Level 1, Marco Polo 702 Waiting for the Holy Grail for Data With the next breakthrough in health sensors, consumers are poised to generate the holy grail of medical research: clinically accurate, contextual and continuous data. Sensors collect 400,000 vital signs per person, per day, creating an unprecedented opportunity to understand health. Tuesday, January 6, 2:15-2:45 PM, Venetian Level 1, Marco Polo 702 The Dynamic Duo: Wearables and People Analytics Wearables have a long history as an integral part of the workplace, but their real power comes from the behavioral data they generate. Pairing data from wearables with micro-level outcome data enables true people analytics: online- style behavioral analysis and A/B testing in the real world at an unprecedented scale. Tuesday, January 6, 2:45-3:15 PM, Venetian Level 1, Marco Polo 702 Getting to Low Power and Maximum Functionality through Sensor Fusion Consumers demand greater functionality in smaller, more power-eff cient wearables. With diverse approaches — hardware/software sensor fusion, integrated 'sensor hubs' or some combination thereof — how can consumer OEMs and embedded systems integrators take full advantage of MEMS and sensors for wearable devices? Tuesday, January 6, 3:30-4:30 PM, Venetian Level 1, Marco Polo 702

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