2015 - Day 1

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58 | 2015 INTERNATIONAL CES DAILY | JANUARY 6-9, 2015 BY LISA JOHNSTON A utomotive manufacturers will bring in- novation inside and out at this year's In- ternational CES. The Vehicle Intelligence Marketplace, locat- ed at CES Tech East, in the North Plaza of the Las Vegas Convention and World Trade Center (LVCC), w ill be the stage for a range of in-ve- hicle technologies, such as autonomous driving, collision avoidance and vehicle communication. Exhibitors will also be conducting track demon- strations within the parking lot, as well as on the roads around Las Vegas. Nine manufacturers will exhibit at this show: Audi, BMW, Chrysler, Ford, GM, Hyundai, Mer- cedes, Toyota and Volkswagen. Gary Shapiro, CEA president/CEO, noted that the Marketplace was created to showcase the cat- egory's innovations and also how the technolo- gies are making the driving experience safer. Sales of factor y-installed vehicle technolo- gies will reach $11.3 billion in 2015, according to CE A, an increase of 3 percent. The group's consumer research shows that approximately 30 percent of U.S. households now own a vehicle with a communications, safety or entertainment system. Automotive exhibits at CES are covering more than 165,000 net square feet of exhibit space this year, which is up 17 percent over the 2014 show. Two automotive executives will give keynotes at this year's show, underscoring CEA's commit- ment to the category. Dr. Dieter Zetsche, chair- man of the board of management of Daimler AG and head of Mercedes-Benz Cars, spoke Monday, Jan. 5, at the Chelsea Theater within the Cosmo- politan. Ford president and CEO Mark Fields' keynote immediately follows the State of the Industry ad- dress by Shapiro, held at 8:30 a.m., Tuesday, Jan. 6, in the Venetian's Palazzo Ballroom. Speaking of Ford, the manufacturer w ill be showing its just-announced Sync 3 platform dur- ing the show. The Sync 3 system now boasts a faster performance over previous generations, as CAR ELECTRONICS wel l a s more con- v e r s a t i o n a l v o i c e recognition, a more i n t u i t i v e s m a r t - phone-l i ke touc h- s c r e e n a n d e a s i - er-to-understand graphical interface, the company said. I t s i n t e g r a t i o n with AppLink enables consumers to control apps, with the addition of Siri Eyes-Free capability for iPhone users, over- the-air software updates via Wi-Fi, and enhanced 911 Assist. The display features a bright background and large buttons with high-contrast fonts, said to reduce screen washout in the sun; the dis- play automatically switches to a dark background at night to help re- duce eye fatigue and minimize ref ections on the windows, Ford said. Auto Makers Getting Around At CES SALES OF FACTORY-INSTALLED VEHICLE TECHNOLOGIES WILL REACH $11.3 BILLION IN 2015 CESWEB.ORG #CES2015 FIND THEM HERE Audi BOOTHS 1731, CP11 BMW SOUTH PLAZA Chrysler BOOTH 715 Ford BOOTHS 2122, GL-13 GM BOOTH Hyundai BOOTH 2818 Mercedes-Benz BOOTH 3332 Toyota BOOTH 1031 Volkswagen BOOTHS 531, CP14 Ford's Sync 3 Conference Sessions Beyond the Connected Car: Transforming Personal Mobility 11:30 a.m.-12:30 p.m., Jan. 6, North Hall, Room N253 With the world's population growing and be- coming more urbanized, the century-old mod- el of the car as the primary means of personal transportation will eventually prove unsustain- able. Technology driven solutions are emerging to move the masses more eff ciently and safely. Eye on Automotive Technology 3:30-4:30 p.m., Jan. 7, North Hall, Room N261 From self-parking cars, gesture-controlled info- tainment systems to head-up displays that aug- ment reality, car technology is advancing so quickly that it's hard to imagine what's next. In- dustry insiders offer a glimpse of what's coming down the pike in 2015 and beyond. Drive Safely with the CE Industry 10:15-11:15 a.m. Jan. 8, North Hall, Room N253 Technology has dramatically improved the driv- ing experience. Yet some drivers find it diffi- cult to use modern technology responsibly, tak- ing their eyes off the road when using electronic devices. We will look at industry initiatives to make everyone safer on the road. Connect2Car 1-3 p.m. Jan. 8, North Hall, Room N256 The Connect2car experience f lls the consumer data gaps with innovative opportunities to cap- italize on the power of "Big Data". Industry ex- perts offer insights and new ideas for the auto- motive industry to understand and prof t from in the connected car experience. Collaboration: Protecting Connected Vehicles Within The IoT? 3:30-4:30 p.m. Jan. 8, North Hall, Room N256 Panel members discuss connected car vulnera- bility and the critical need to address core cyber security issues well before the point of exponen- tial attack growth. Learn what initiatives auto- motive OEM's and options suppliers are taking to keep vehicles and passengers safe.

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